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April 08, 2009
branding
Just got done watching an interview that Digg did with Trent Reznor and I found it very interesting...he talks quite a bit about business models and the record industry. I find it refreshing to see an artist really talking about things like monetization and marketing because it makes me feel more comfortable with learning about business...that learning to sell things and cover your costs and even make some profit is not some evil thing.
I'm a little jealous of people with popular blogging sites because they are really doing what I should be doing...writing about a subject for a set audience, monetizing the whole thing in some way, and contributing to the greater body of knowledge that's out there. It's like, with the internet, you've got such a low barrier to entry that there's absolutely no excuse not to get out there and build a site and see what kind of audience you can gather. I wish I had the focus and drive and energy to figure out exactly what it is that I want to do, what niche is out there that isn't being filled by somebody, and go do it.
Not that I don't like my current job; it's great and I don't plan to leave it. I just wish I could somehow channel excess energy and creativity into something else, something bigger.
I wonder about the business model for literary publishing on the internet. I've always had this idea about being a novelist, of at least writing something, but I wonder if it would make sense to self-publish, do a serial-style book, cover costs with advertising, and then if it were popular enough, to create an actual bound book. Would anybody read something as long as a book online? I'm not sure I would...I like having a bound novel. But is the dead-tree publishing model dying along with music publishing?
Trent spoke of Nine Inch Nails as a sort of a brand. What is the Mark Dalius brand? What does it represent, and who would want to buy it?
Posted by Mark at April 8, 2009 04:30 PM
Comments
There are many people who put up comics (same as a novel) on the web and then publish it later in book form. From what I read, some are successful and some are begging for money. As the old saying goes, "Don't quit your day job."
Here are some links.
http://www.megatokyo.com/
http://wapsisquare.com/index.html
Posted by: TheOldMan at April 8, 2009 06:47 PM
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