frequency, brevity, and timing

Apparently, the best time to publish new blog posts is on Friday and Saturday mornings. However, there is about a four-fold increase in unique views if you publish more than once a day. I have also heard that two paragraphs is a good standard length for a blog post.

So, longer entries would probably do better on a Friday or Saturday morning, and frequently-published short bites will fill in the rest of the week. I’ll stick to that promise for the month of December; I realize that most of my writing on here is WALL OF TEXT, and it’s probably off-putting to some. What do you think? Short and sweet, or long and detailed? How often is too often? And is there a difference in best practices for business blogging versus personal blogging?

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